![]() ![]() "But the 'wow factor' gets you only so far if you don't care for the experience, or find it's not in your budget to stay there or be entertained, or if it's not offering the same rewards for gamblers that they are accustomed to in other casinos." "I know of very few people who have gone in Revel and have not been wowed by the physical amenities there," Weinert says. ![]() He says striving to attract the affluent out-of-area crowd was a "reach" for Revel at a time when Pennsylvania's casinos were just cropping up. "They need to recalibrate who their target audience is and how to keep them there," says gambling industry expert Joseph Weinert, senior vice president of Spectrum Gaming Group. The $2.4-billion resort filed for Chapter 11 bankruptcy protection earlier this year and emerged in May, leaner and with a new management and marketing team. We think if we get a second chance, you'll want to play at Revel all the time." "We've had a few missteps over the last 12 months," says Hartmann. Revel, which is kinda-sorta rebranding itself as Revel Casino-Hotel, also is matching slot offers from other Atlantic City gambling houses. But - and this is an important point - if you don't show up in any particular week, you forfeit that week's portion of the rebate.
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